We strongly believe in the principles of a circular economy. The projects that we initiate are based on the principles of the circular economy. Our products are part of an endless cycle and our fabrics/materials can be re-used over and over. When the products are returned after use, their elements can be retrieved. The raw material that derives can be used to create new products, which brings the circle back to where it began.
Dutch aWEARness strives for optimal supply chain effectiveness and pursues a fundamental change in the approach to the product life cycle: consumers shift from clients to users, manufacturers shift from producers to service providers and products are no longer assets but ‘resource banks’. The non-reusable releases at the end of each circle provide opportunities to develop new applications and create new circles that can be integrated and linked with the current ones.