In Pursuit of Circular

Three hundred years ago, the textile industry pioneered the mindset and technology that sparked the industrial revolution. The Spinning Jenny and the Jacquard enabled mass-production, automation and efficiency. Today, the textile industry is stuck in an outdated paradigm with unacceptable environmental and social consequences. The time has come for the textile industry to once again pioneer progress and reshape the way we do business. Circular economy is the path forward. If waste can be turned into resources, we live in abundance. The shift from linear to circular production is made possible by a shift from confusion to transparency, from products to solutions and from hierarchic structures to co-creative clusters. If revolution is possibility, co-creation is key. One company cannot change much, but a network of collaborating designers, brands, retailers, visionaries, developers, producers, activists and users can. This is your invitation to collaborate the next form of economy. If you want to be a part of the transformation, we want to join forces. Together we can reimagine the textile industry one solution at a time.

This is us.

This is our business.

This is our industrial revolution.

Find out here HOW and WHY

Supported by the European Commission


DA Inside: Workwear

Dutch Awearness produces circular garments in partnership with Tricorp Workwear, Heigo, Latino Group and Jasmine Mode. Together, we make high visibility clothing protective clothing (PPE) and regular workwear. The circularity of the garments is guaranteed by the DA Inside brand, which you can find on the outer shell of the garments. The circular garments can be sold via Dutch Awearness or our production partners and resellers, including Tricorp, Intersafe Groeneveld, Wiltec and Heigo.



DA Health: clothing for hospitals, dentists and wellness centres

DA Health’s circular clothing is extremely wear resistant, meaning that it will last longer than cotton based garments. A virtue which is especially valuable for the high temperatures and intensive washing schemes one finds in the healthcare industry. This is not only a big economic advantage, it means the clothing’s antibacterial protection lasts longer – making the clothing safer.



Circular Content Management System (CCMS)

CCMS has been designed to enable Dutch Awearness’ customers and partners to move from a linear supply chain to a circular economy. CCMS is an online tool providing integrated track and trace services. It enables the customer to see what materials have been used, who has manufactured the garment, and the impact of the garment’s production on the environment. CCMS is essential in the circular model to manage the return of the product to become a new material in the cycle.



Sales to customers


Heigo is our dealer for circular work wear. They deliver directly to the end-user. The circular brands they offer are Heigo with DA Inside and the Saved by Design collection from Tricorp and Dutch Awearness, with DA Inside. It offers a wide range of work wear, including casual work wear and safety work wear.  Heigo focuses on (semi-) public services, landscaping, land development and transport companies. LEARN MORE

Persu at Work

Persu at Work is the first reseller of the WearEver suits and our preferred reseller for circular corporate wear and hospitality garments, with the brand Dutch Awearness with DA Inside. LEARN MORE

Intersafe Groeneveld

Intersafe Groeneveld is our reseller directly to customers with its brand Co-Created with DA Inside. Intersafe Groeneveld is another dealer for our circular safety workwear, including high visibility clothing and multi-norm workwear. LEARN MORE


Wiltec delivers our Saved by Design collection directly to the end-users. The collection is a cooperation between Tricorp and Dutch Awearness. The items available are mainly high-visibility clothing, 100% circular. LEARN MORE

Sales to dealers


Tricorp sells to preferred resellers, with its brand Tricorp with DA Inside. Tricorp is our preferred production partner for circular high visibility clothing and workwear and Tricorp’s production process is Fair Wear certified. Our joint circular products meet all necessary safety standards. LEARN MORE

Latino Group

When clients desire customized circular multi-norm garments, Latino Group from Portugal is the partner we call. Latino Group delivers to dealers with the brands Dutch Awearness by Prowork or ProWork with DA Inside. Latino Group is specialized in the manufacturing of uniforms for the militarized armed forces, technical clothing and clothing for the healthcare sector. LEARN MORE

Jasmine Mode

Jasmine Mode in Tunisia produces our circular WearEver suits and the circular clothing from the brand Dutch Awearness by Jasmine Mode. Jasmine Mode produces workwear and hospitality products that need a higher level of design. The company produces high quality textile products, essentially prêt-à-porter and work wear. LEARN MORE


WearEver is a joint brand of Dutch Awearness and WearEver, in which we produce fully circular suits. The high quality suits are made of Infinity, a 100% reuseable polyester fabric that feels like wool. The suits are produced at Jasmine Mode in Tunisia and availabe for sale via Persu at Work.

A selection of our customers

Royal HaskoningDHV

Enhancing Society Together


Ministerie van Infrastructuur en Milieu

Ahoud Schilders

Schilders, Decorateurs

ROC Nijmegen

Enter the school of life

GEA Refrigeration

Intelligent Refrigeration Technology

Dura Vermeer

Woning- en utiliteitsbouw en infrastructuur

Why we work circular

Rien Otto, the founder of Dutch Awearness, travelled to Africa in the early 90s for a human aid project. Here, he established some projects for farming and educational facilities. The land they had to use, was filled with textile waste from Europe. From that moment on, Rien Otto thought that it would never be possible to solve the problem in Africa, if we do not solve our Western problems such as dumping our textile waste in countries, such as Ethiopia and Tunisia. Working circular is also important because of shortages in raw materials, ecological disasters, and a growing world population. We believe that we need to treat our trash as treasures and start taking care of raw materials as resources. Hence, Dutch Awearness focuses on ecologically sound textile innovations, 100% recyclable materials and on controlling a circular value chain.

We believe that:
All products should be suitable for (re)use
All products should be made in fair trade and in partnerships
We should be responsible for our planet, people and the materials we use
20% is about the products, 80% about the process

According to a lifecycle analysis by EcoChain Technologies, this circular system saves us 20% in CO2 emissions and 50% in water usage, compared to cotton clothing.

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